Product & Service Research

Service Description

NOTE: You will not be charged when setting up this appointment. This session is to understand your business objectives & setting up scope. You and your team already know what needs to be done, and are seeking for a dedicated team to help you to research more about the product & service offerings. This can include: - the perceived value of your current product & service offering - the perceived value of new OR upgraded product OR newly extended service - market fit of product & service offering - is the product brand & package design attractive to customer? - product feature testing - product concept testing - value chain analysis & product design-thinking (i.e. what are the current problems & potentially upcoming market needs, what are the likely solutions able to address the market need) - are your product values & messages conveyed effectively (product branding)